These genuine adverts from the 1960s were breathtakingly unconcerned with sexism as they appealed to men's macho side, using images of subservient women as a way to flog everything from crinkle-free trousers to questionably-patterned ties.
The popularity of hit series Mad Men, due to return for its fifth season, has kept many hooked on an era when drinks were strong, suits sharp...and women kept firmly in their place.
Trampled: This advert for Mr Leggs trousers reads, 'Though she was a tiger lady, our hero didn't have to fire a shot to floor her. After one look at his Mr Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you'd like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr Leggs slacks such as our new automatic wash-wear blend of 65 per cent Dacron® and 35 per cent rayon incomparably wrinkle-resistant. About $12.95 at plush-carpeted stores'