adduco- Latin (v)- to lead, induce, persuade.
I use the Captain America shield because of the quote from the comic
"Doesn't matter what the press says. Doesn't matter what the politicians or the mobs say. Doesn't matter if the whole country decides that something wrong is something right. This nation was founded on one principle above all else: The requirement that we stand up for what we believe, no matter the odds or the consequences. When the mob and the press and the whole world tell you to move, your job is to plant yourself like a tree besides the river of truth, and tell the whole world----No you move."
I have it posted on my desk at work to remind me, everyday, to do the right thing no matter what I'm "supposed" to do. To be a good leader, sometimes we have to go against the grain, no matter how painful, and drag those we lead kicking and screaming if they are going down the wrong path. What is POPULAR is not always RIGHT and what is RIGHT is not always POPULAR!!!