Eco Friendly Green Cars
Its true that the word "Green" sells.
According to Manfred Braunl, head of marketing in Germany for BMW, rather than trying to impress TV viewers with ads about new fuel-saving technologies BMW is experimenting with “metaphorical” ads that aim to put viewers in a positive mood about the company and its approach to reducing fuel consumption.
According to Manfred Braunl, head of marketing in Germany for BMW, rather than trying to impress TV viewers with ads about new fuel-saving technologies BMW is experimenting with “metaphorical” ads that aim to put viewers in a positive mood about the company and its approach to reducing fuel consumption.
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Posted: 2009-01-13 06:27:12
Psst.
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